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is for STORIES

Most people are more deeply influenced by one clear, vivid, personal example than by an abundance of statistical data."

- Eliot Aronson, Social Psychologist


Successful speakers use stories to illustrate their point. And some of these successful speakers have made millions.

The Chicken Soup for the Soul books by Marc Victor Hansen and Jack Canfield began with a compilation of narratives they used in their own presentations.

Tales keep the audience entertained while illustrating and/or enforcing your point. They also aid in the audience’s retention of your message. One of the methods that a memory course teaches is to put what needs to be remembered in picture form.

The more vivid the picture, the stronger the memory. Add sensory detail for added retention. Here are some examples of sensory detail to enhance stories offered by presidential speechwriter James Humes:

-What does it look like? red, plump, brown, fat, narrow, bushy

-What does it smell like? roses, chemicals, fresh air, ocean, rotten eggs

- What does it taste like? sweet, bitter, sour, salty

- What does it feel like? silky, soft, rough, sticky

-What does it sound like? melodic, like Mozart, grating, finger nails on a chalkboard




So just what is a "Tall Tale?" In Toastmasters, we have a competition called "The Tall Tale". Since our District seldom has this contest, many are confused about what a Tall Tale really is. Here is a delightful article written by a very funny District 52 Toastmaster named Richard Stewart.




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