If you really want to be understood, say things simply. – John Buckley
If your speech or presentation doesn’t sound conversational, check on your use of language. Simple messages communicate best.
In his book, The Sir Winston Method: The Five Secrets of Speaking the Language of Leadership, the author asks us to imagine what the fate of World War II might have been if the Prime Minister of Britain did not have excellent command of the spoken language – and thus command of his audience. Churchill had not uttered his immortal, “I have nothing to offer but blood, sweat and tears.” But, instead said, “I have nothing to offer but sanguinary fluids, sudorific secretions and lachrymal elements”.
Below is a sample list of large terms on the left with their simpler expression on the right. While the list is no way complete, it certainly demonstrates the directness of the simpler terms.
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Below are twelve of the most persuasive terms in the English language:
ONE OF THE MOST FAMOUS SPEECHES OF ALL TIME…